We advise settling on a domain name and registering it well before you get your site if you can. At the same time you get your web space you can set up your email accounts. Your domain will lead to a site under construction page but that's OK for now. 90% of the examples listed on this site are with ICDSoft. Feel free to go to ICDSoft hosting if you want to do it yourself. If you want us to do it you can use our Contact Form and we will get it for you. They are the only two web hosts we can recommend at this time.
Promotion on Your Stuff
A perfect example of what I mean here is Caffery Real Estate. He has his domain on every sign in front of every house he has listed. It's even on coffee mugs that he gives. His business card has it and so does his stationary.
I'm not talking about ads just to promote your site. All the other ads you buy should include your web address whether they be TV, radio, or print media. A good web site will expand the value of your ad dollar. It's free in the sense that you were going to do it anyway so no extra cost to promote here.
Associations and Free Links
If you are a member of the Chamber of Commerce or other organizations ask for a link on their web site. Professional associations might have sites that would give you a link. If you are hobby site or nonprofit get creative and look around for anyone to give you a free link that has a reputable site. There are index sites out there that give links just to stay comprehensive.
A good well written press release that you can get your local media to cover costs only your time in writing it and contacting the media representatives. Of course wait till the site is ready for prime time for this approach.